Taking animals to our heart

All animals are individual sentient beings, just like humans. They feel pain, have emotions and should be treated with respect. 

Sadly, there are too many instances when this is not the case.

Take factory farming for instance. Animals are kept confined indoors all their lives without ever seeing the sun except on their way to the slaughterhouse. They are treated as commodities, resulting in ‘zero grazing’ for cattle, mutilations, and new-borns killed simply because they are not profitable. These are only a few examples of animal welfare abuses that are driven by consumer demand for cheap products.

Elsewhere, individual animals – perhaps bought as pets or ‘unusual’ gifts – grow too large for their owners to handle. Others are casually abused in ways too horrific to mention or killed because they are deemed to be of no commercial value.

We oppose factory farming and work to educate consumers about the plight of farmed animals.

Our founders, David Walker and Dwynwen Jones, saw how farmed animals suffer and felt so strongly about doing something that they set up a brand new charity: Goodheart Animal Sanctuaries. Supported by experienced director Alison Hood (who spent over 25 years working for Born Free Foundation wildlife charity) they’ve put their passion into action. 

We want to provide sanctuary to as many animals as possible. Sadly, those who are lucky enough to find their way to us are only a tiny proportion of all animals in need. We know we can’t save every farmed animal – that’s why we work to show everyone that farmed animals are just as deserving of our compassion as our favourite pets. Alongside rescuing animals, our education and campaigning work aims to change public perception of farmed animals and encourage people to reduce their consumption of animal products. 

Find out more about our three-pronged approach to changing the world for farmed animals…

Lamb-with-bottle
By spreading the word about the poor treatment they suffer, we’ll encourage a goodhearted approach and an understanding of the plight of farmed animals.
Education1
Goodheart Farm Animal Sanctuary, in Worcestershire, opened in 2017 and is already home to over 300 rescued farm animals.
 
Pig2
Our campaigning will expose areas of cruelty and neglect in animal farming, sometimes highlighting breaches of the law and the need for better animal welfare legislation.