We take public engagement and compassionate learning seriously.

We believe that rescue alone is not the solution. To create a better future for all animals, we must identify the problems facing them, raise awareness of their plight, and encourage others to make more informed and compassionate lifestyle choices, which will make animal cruelty obsolete.

Our approach

Someone not something

Working closely with schools, community groups, and the public, we provide opportunities for visitors of all ages to make a meaningful connection with our residents, with the aim of reshaping perceptions of so-called “farmed” animals and driving positive change across all generations.

Eddy the pig

Information is key

We do not use graphic depictions of cruelty or disturbing content to get our message across. Instead, we present well-researched and reliable information in a way which is accessible to everyone. We focus on positive side of rescue, allowing people to build a rapport with the animals and see them as individual sentient beings.

Kids animal experience at Goodheart Farm Animal Sanctuary in Worcestershire

Animal experience

We know that a visit to our sanctuary has literally changed the public perception of farmed animals as well as influencing visitor lifestyle choices to be more compassionate and sustainable. We also invest in the next generation by working with children as young as 2 years old, as well as vulnerable children and young adults.

Visitor & Education Manager Morgan

Meet our Education Manager

Our visits are led by our friendly Visitor & Education Manager, Morgan. With a Masters in Anthrozoology, Morgan is passionate about improving the welfare of animals and has experience of hosting fun, engaging and educational visits for all ages.

Having worked closely with our rescued residents, Morgan has an excellent knowledge of our animals and loves sharing her passion with visitors. 

Outdoor Education Area

To support our educational offering, we have created a dedicated Outdoor Education Area to complement our Indoor Classroom. Together, these areas are used to immerse our visitors in sanctuary life and the natural world, where they can learn about topics such as animal husbandry and welfare, native ecology, conservation and sustainability.

Outdoor Education Area

Our educational offering

Meet our rescued pigs

Sanctuary Tours

Goodheart Farm Animal Sanctuary is a tranquil 92-acre site based outside Kidderminster in Worcestershire. Visitors can learn all about farm animal husbandry, welfare, and what it takes to be a top-notch animal sanctuary in the UK! You’ll also get to meet and interact with our rescued residents in our beautiful sanctuary surroundings.

Online learning

Online Resources​

Want to learn more about animals? We have a variety of fun and engaging online resources to help you get informed. From our Lunchtime Learning YouTube Series right through to Animal Fact Sheets, there are learning resources to suit all ages.