Join us in our campaign for respect and compassion.​

In order to reach even more people with our message of kindness, we are working on expanding our campaigning activities.

We wish it were possible to provide a home to every animal in need. The lucky ones who come to live at Goodheart Farm Animal Sanctuary are ambassadors for the millions of animals who are not so lucky.

We’ll be their voice, tell their stories, and use powerful case studies to campaign against practices such as:

  • Ewes destined to be culled because they are no longer suitable for breeding
  • Dairy cows slaughtered because they no longer produce enough milk
  • Male calves slaughtered at a young age as a ‘by-product’ of the dairy industry
  • Male chicks killed once hatched
  • Micro pigs abandoned as unwanted pets
A young boy interacts with a rescued cow

Our approach

While powerful imagery and thought-provoking information are both valuable campaigning tools, we choose to steer clear of graphic imagery and disturbing content. Instead, we present well-researched and reliable information in a way which is accessible to everyone. 

We also like to focus on positive side of rescue and, through our school and public visitor programme, we allow people to build a rapport with the animals and see them as individual sentient beings. 

With a hopeful approach and a message of compassion, we aim to show everyone that farmed animals, like all creatures, deserve to live free from harm. 

Education1

Education

By providing reliable and balanced information in a fun, engaging way, we aim to help everyone think more clearly about the choices they make and the way we treat some animals.

Through our Education & Outreach programme, we offer sanctuary and school visits, and multiple online learning opportunities for teachers, students, and anyone who would like to learn more about animals and the natural world.

Lamb-with-bottle

Sanctuary visits

Prior to lockdown, our Farm Animal Sanctuary based near Kidderminster in Worcestershire was open to visitors throughout the year, allowing the public to feed, observe, and interact with our rescued residents in the presence of our knowledgeable team.

We hope these positive experiences inspire people to see animals for what they really are – individual beings with the capacity to think, feel, and express emotion.

Please note – in line with the latest government guidance, our sanctuary is currently closed to the public.

Our campaign work

We’re proud to back the following campaigns:

Know your Labels

We’re proud to back Compassion in World Farming’s ‘Honest Labelling Campaign’ which sheds light on the misleading labels applied to meat and dairy products across our supermarkets.

Ending Factory Farming

Intensive systems which prioritise production above all else are not only damaging, but unsustainable too. Take a look at our run-down of the latest report on the impact of this industry.

The ‘Pigs as Pets’ Problem

We have first-hand experience of just how many pigs end up at rescues when owners get out of their depth. We aim to educate people on the complex requirements of pigs in our helpful article.

A Hutch is Not Enough campaign

A Hutch is Not Enough

Sadly, many owners still think it’s OK to keep rabbits and guinea pigs in cramped cold hutches. We’re proud to support the RWAF’s important ‘A Hutch Is Not Enough’ campaign.

Do you know of any campaigns that need our backing? Tweet us @goodheartsanct to let us know!